Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Homeowning urban singles with low income.
Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Urban dwellers who speak more than one language.
Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.
Younger suburban immigrants.
Foreign-language-speaking individuals earning lower to middle incomes. Education level varies from high school to college. Some own their homes, while others rent.